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02 April 2010

Evaluation

In what way does your media product use, develop or challenge forms and conventions of real media products?


My media product was a music video which accompanied the song The Girl by City And Colour. The song is about a man who is singing to his lover, who he seems to constantly take for granted, which is a common theme throughout the history of music.

My music video is a narrative. It presents the story of a boy who is more interested in spending time with his friends then with his girlfriend. This eventually becomes too much for his girlfriend who then decides to finish their relationship. There are some scenes of the boy contemplating his actions and a sense of time passing, and when he eventually comes to collect his things from his girlfriend’s house, he realises how much of a mistake he has made. The story is resolved when the boy calls his girlfriend to apologise, and they make up with a kiss.

This fits in very well with the normal conventions of music videos. There are many narrative examples of stories which are similar to this. For example, Fall For You by Secondhand Serenade (http://www.youtube.com/watch?v=5Mb8k8lfkmc).

There is also a lot of close up shots of the singer, and his instrument, which is an extremely common occurrence in music videos. Here is an example where instruments are the focus of the music video – Focker by Late Of The Pier (http://www.youtube.com/watch?v=cz5Dei5O3xY).

How effective is the combination of your main product and your ancillary texts?

My main product is set in a variety of locations, meaning that there are many themes I can link it to. The album cover is a still taken from the actual music video, meaning that the combination of the two effectively creates a matching product. The still also reflects the theme of the album, which is love. The back of the album cover is very vintage – it has a grey, vintage pattern as a background, with a vintage style text with the song titles. This reflects the sound produced by the band – they are typically an indie pop band, with a one off acoustic track. Both genres are suited to the vintage feel, as our target market are trendy young people, who will appreciate the look and feel of this album cover.

The inside of the album is an image of the bands central instrument – The MicroKORG. This product was designed to look and feel vintage, with a modern kick, hence why the side panels are made from wood, and the keyboard itself boasts grey colours, however, there is a kick of vibrant red lights, and fun sized keys which give the product a fresh, modern feel. This was a perfect image to include in the album cover, as it basically sums up our target market – modern people with vintage tastes; and it also congregates with the front and back covers of the album.

What have you learnt from your audience feedback?

I have screened my music video to two different sets of audience. The first screening was of my rough cut, which helped me develop my rough cut into the final product. The group delivered some constructive feedback, which I was able to include in the final cut.

The main thing which concerned the audience was the length of some of the clips in the beginning – they felt that some were too long. To resolve this issue, I reshot some of the earlier clips and cut up the longer clips, creating a variety of angles in the same clip.

The audience were also concerned with my ending, as there was no resolution to the problems between the couple in the narrative; they simply went their own ways, much to the displeasure of the audience. After a long thought, I came up with a new ending and decided that the couple should rekindle their love, thus giving the video a happy ending.

There was also a concern with the lighting and contrast in a few of the clips – they were either to dark, or too lights, so I decided to take each individual clip and edit it so that there was a smooth consistency throughout the entire video. I then proceeded to add a blue tint to the whole video, giving it a reminiscent feel, in the hope that the audience will feel like it is the character in the videos memories, and he/she is looking back on the past.

The second audience who viewed my final cut thoroughly appreciated the changed I had made to the video – they felt it had a much smoother consistency, and they really got to grips with the narrative of the song without being bored by seemingly endless clips.

How did you use new media technologies in the construction and research, planning and evaluation stages?
(to be continued)

22 March 2010

Final video shoot

Having completed 90% of the music video, I realised that there was no conclusive ending, and therefore decided to shoot something with a narrative to give the video a nice close. The jist of the video is that two lovers had fallen out, and I felt that the video should end with them trying to resolve the issue.
We went back to the original location, which is The Old Courthouse in Dartford, and I decided that it would be effective to have a phonecall between the two (in seperate locations), with Martyn (the lead male character) apologising to myself (the lead female character), and then proceeding to ask to meet up. My character reluctantly agrees; but I decided to allow my character to be forgiving; emphasising the power of love - the meaning behind the song. The video concludes with a kiss-and-makeup. Very cute :)


C.D. cover (digipack)

This is my design for a C.D. cover for my band. The outer face includes an image of the lead singer, with his girlfriend - the image is a still from the bands music video. The back panel gives song titles, lengths, record label and band logo's, and a barcode. When you open the C.D., there is an image of a MicroKORG - the bands central instrument. The C.D. will sit on the right side of the case, and will also have the MicroKORG print on it. The spine of the C.D. case has the band name and the album name: The Red Riot Society - Love And Some Lyrics




20 March 2010

Poster

This is the poster for my band's album release. The simplistic design hopefully will reflect the simplicity of the messages within the bands lyrics. I used the same image from the album cover, however, I applied a filter so that it is recognisable to the audience, but it isn't the same generic image. The poster includes in image of the band, the band name, the record label, and the availability of the album.
Click on the image to view full size.

11 February 2010

Editing and Final Cut Pro

I thought I'd just blog a little bit about Final Cut Pro... Basically, I edited my entire video using this software, and it is amazing. Having had no editing experience before, I found this software user friendly, easy to navigate, and a lot of fun to use.
Here are some images of things I've done on FCP;

CLICK EACH INDIVIDUAL IMAGE TO VIEW THE WHOLE IMAGE
Final Cut

Adding a sepia filter to a frame ^

Final Cut

Rendering a frame ^

Final Cut

Realising when my timeline needs rendering ^

Final Cut

A variety of effects I could apply to a frame ^

Final Cut

Work in progress :) ^

08 February 2010

Where has she been?!

It's been a while since I've had the chance to post anything on here. Basically, I've split with George and I'm not making my own cut of this video. This is utterly unfortunate as I've no experience using any editing software. However, having spent every spare hour God sends, I have made a (rather good) first cut of my video, so I'm really happy about that. I realised upon editing that a few clips need to be reshot, and I aim to have this whole video completed by the end of the week. C'MON! In a weird way, I do feel rather accomplished. I've practically done this whole project by myself (mood board, blogs, story boards, animatics, 2/3rd of the filming, and ALL the editing). Kudos to me :D

www.youtube.com/watch?v=DOIt_KBhAo

11 January 2010

Brrr!

I don't think I've done this much travelling in all my life! Yesterday, I was travelling from Eltham to Dartford to Chislehurst to Eltham back to Chislehurst and then back to Eltham. Good news is that it was the last film shoot over and done! It was just unfortunate that I had to complete this film shoot by myself (again) as George had other things to do.
Today, we were uploading and editing the footage. All the footage looks great, the HD is perfect. It's just a shame our mac isn't working to it's full potential and keeps crashing. A little bit frustrating. However, I have a lot of free time Wednesday, so I'll just busy myself then.
STRESS doesn't even begin to explain!!!!!

09 January 2010

FILM SHOOT!

Was a little bit stressful, as I had to organise pretty much all of it by myself, but when we finally got to Dartford and set everything up, it all ran pretty smoothly. I'm much happier with the new shots, thanks to the extra lighting, they came out clearly. I love HD when it works properly :) so we have now reshot the opening. Sadly, we didn't get as much work as we hoped we would done today, but that's not a problem, as we have another full day of filming ahead tomorrow. Everything seems to be finally coming together. Phew!

This is my favorite picture from the photoshoot. Sitting on a pub table, gawping at Martyn, who is admiring my handsome chins :)